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The 16-18 age group falls directly into the category of ‘Unawares’. They represent a demographic that rarely encounters conversations about organ donation. For many, the topic lacks salience; it isn’t top of mind and is often dismissed as something to think about later in life. Bringing organ donation education into schools offers an opportunity to raise awareness at a pivotal moment in their development. 

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Forever Grateful will provide dynamic and versatile resources to enhance in-person talks and ensure the message of organ donation reaches and resonates with students across Australia, no matter their location.

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Forever Grateful aims to tailor the organ donation narrative to resonate with 16-18 year olds, thus inspiring meaningful conversations to help plant the seeds for lifelong awareness.

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As a non-profit initiative founded by a heart transplant recipient, Forever Grateful's mission is clear: to increase community engagement, donor registrations, and acceptance rates for organ donation. 

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The founder of Forever Grateful has over 35 years of experience as a storyteller, creative director, and writer, and has built a career around crafting narratives that resonate deeply, maximising engagement and impact.

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